‘I Wasn’t Able to Even Open My Eyes. That’s The Extent of the Swelling I Was’

Amanda Preisinger is nervous about her child’s upcoming 13th birthday celebration. Not for the usual causes associated with a home packed of clamorous preteen kids, but since it’s the initial occasion she will debut her new face to friends and extended family. “Obviously I’m going to inform all guests as they come in, ‘Just so you know, this is not the way I look,’” states the thirty-year-old real estate agent from south Florida.

Her appearance is, well, a somewhat startling – her face puffed up and preternaturally lifted, as though held together by heavy-duty tape. Her new – and she’s keen to stress, short-term – appearance is the result of six aesthetic surgeries, including an endoscopic mid-facelift, performed by a surgeon in Istanbul, Turkey, last month. “My spouse teared up when he saw me for the first time because I couldn’t even open my eyes. That’s how puffy I was,” she explains to me via video call from her home. “I needed to inform him: ‘Honey, I’m fine, I’m not in pain. I just look like someone attacked me.’”

Growing Trend of Early Facelifts

Based on plastic surgeons, Preisinger is among a growing number of people choosing to undergo a rhytidectomy in their 20s and 30s – significantly before a decade before typical surgeons’ usual candidate age of forty to sixty. (Although many specialists are keen to emphasise the industry edict of: “We treat heredity, not age.”) “I have individuals in their late twenties asking for facelifts,” states based in London cosmetic surgeon Georgios Orfaniotis, a ex-NHS doctor who specialises in the facial area. “It’s a major surgery, and I’m a bit concerned when I observe people choosing it as a lifestyle choice.”

Explaining the Facelift Procedure

A facelift, also known as a facelift, elevates the tissues in the face that start to sag as we grow older. “Human faces are built a little like onion layers,” says based in Kent face specialist Marc Pacifico. “Dermis and adipose on the top, then a layer of connective tissue called the SMAS. Think of the SMAS as the structural foundation of the face. And that is what ages us; that’s what loosens and sags and pulls the skin downward with it.”

You risk performing surgery on individuals that have deeper issues. It’s not a practice for an conscientious surgeon to pursue

Once the preserve of affluent seniors, overuse of injectables – when overuse of injectable gels expands the face and leads to looseness in the skin – combined with the common adoption of weight-loss drugs, cut-price surgical travel, and the advancement of novel, famous-figure-promoted operative methods are driving a new kind of customer towards this invasive surgery. Reports show an 8% increase in facelifts over the past 12 months in the United Kingdom; while a study found that the portion of younger facelift patients is growing, with one-third of procedures now conducted for patients aged 35-55.

“Patients are now requesting to look like the best version of themselves and obviously the techniques are following,” says Orfaniotis. At present, the operation du jour is the deep plane facelift, a method promoted by figures including Kardashian matriarch Kris Jenner, to fashion designer Marc Jacobs.

Advanced Lifting Method

While a more traditional rhytidectomy entails lifting the SMAS, the deep plane facelift loosens the facial ligaments beneath it, allowing surgeons to reshape the face by repositioning the deeper tissue, and avoiding the tight, stretched appearance occasionally caused by more traditional techniques. “We avoid placing tension on the dermis because we’re targeting deeper, to the deeper tissue,” explains prestigious London cosmetic doctor Rajiv Grover, who focuses on the advanced method. “It is the underlying layers that is repositioned. The skin follows along as a secondary element.” Elevating the whole facial structure as a unified block allows for a more natural-looking and more durable outcome. It also means that the surgery is no longer being used for the express purpose of anti-ageing – or rejuvenation, as the aesthetics industry terms it – but for “enhancement” and facial restructuring, too. “We’re getting many inquiries from patients aged late twenties to mid-thirties for this reason,” says Grover.

Personal Journey

Preisinger had never planned on undergoing a facial lift – at least not at the thirty years old. But long-term using injectable gels in an attempt at “facial balancing” implied that by the time she entered her late twenties, she was “botched”. “I didn’t undergo this because I wanted to look young,” she says. “I did it because the filler harmed my face. I wish I had never done it. If I had avoided the filler, I don’t think I would be where I’m at right now.”

If dermal fillers completely disappear has long been a point of contention in the cosmetic field. “Studies have indicated that they seldom completely dissolve,” states Grover, “but they move and can block drainage pathways. A contributing factor to what we term ‘pillow face’ is additionally the fact that to some extent, the face becomes slightly fluid-filled because its capacity to remove lymphatic fluid has been reduced.” Although studies into the area is preliminary, warnings on dermal fillers’ possible effects on the body’s drainage have been released, and additional studies announced. An esteemed face specialist, speaking anonymously, says he would never use fillers in a patient because of the dangers they present. “A lot of surgeons don’t want to talk about this, because the manufacturers who produce injectables can be pretty aggressive.” He’s heard stories, he says, of plastic surgeons being landed with court orders after raising their concerns.

Decision and Procedure

For Preisinger, after beginning injecting filler, she believed she needed to continue adding more – especially as it started to migrate to different areas of her face. She was only twenty-eight when a nearby cosmetic doctor in the state proposed that a facial and neck surgery could be what she required to exit the cycle of treatments. Two years later, she ended up choosing between a selection of recommended hotels in the city, texted to her by the patient coordinator at her doctor’s clinic.

Initially, Preisinger had planned for an eyelid surgery – better known as blepharoplasty – but her surgeon recommended that a facelift was the right solution for the laxity she was experiencing in her face. She booked a forehead lift, a mid-facelift and a jawline surgery. The eve of her operation, one day after she’d touched down alone in the country, she opted to include a mouth enhancement. “Subsequently the surgeon said, ‘We’re going to elevate the lower eyelid puffiness.’ Then he said, ‘I think if we extract some cheek fat, it will contour your face.’ Thus I ultimately including additional surgeries,” she recalls. She spent $22,000 (sixteen thousand five hundred pounds) for the six-hour operation, plus a three-day|

Cynthia Mcclure
Cynthia Mcclure

A seasoned business strategist with over 15 years of experience in scaling startups and advising Fortune 500 companies on innovation and market expansion.